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Arena Summit

New Times, New Tactics: Using Human-Centered Design to Run a Campaign

We will share the case study of our work applying design thinking to a political campaign. We used insights from qualitative research to better understand a key demographic and build strategies that align with your values and interests. The second half of the workshop will be an interactive exercise to help you practice the tools of a qualitative design interview.

Earlier Event: March 8
SXSWedu 2017
Later Event: March 13
SXSW 2018